In an exciting move to revolutionise client communication and support, leading digital marketing agency, Mr Digital has announced its latest investment in advanced artificial intelligence technology. This initiative will enable clients to access a 24/7 live chat system that delivers instant answers to questions about the status of their projects and the results of their marketing strategies.

This innovative technology represents Mr Digital's commitment to staying ahead of the curve and providing unparalleled transparency and convenience for its clients. By harnessing the power of AI, the live chat system ensures that clients can receive real-time updates, insights and detailed information whenever they need it - day or night.

Improved Client Experience through AI Innovation

The live chat system will seamlessly integrate with Mr Digital's existing Performance Tracker, a proprietary client portal and mobile app. The system allows clients to not only track project milestones and marketing KPIs but also query specific details in an interactive manner, making complex data more accessible and actionable.

“Our mission has always been to empower our clients with the tools and insights they need to succeed,” said Ross Crawford, Managing Director of Mr Digital. “This AI-driven live chat system is the next step in our journey to deliver an exceptional client experience. It provides immediate, data-backed responses, so clients can stay informed and make better decisions faster.”

A Focus on Transparency and Results

Transparency is a cornerstone of Mr Digital’s approach. The live chat system will offer answers to queries such as:

• Project Updates: Progress on website development, campaign launches or SEO improvements.
• Marketing Results: Real-time ROI, conversions, engagement rates and insights into how their campaigns are performing against KPIs.

Unlike traditional live chat systems, Mr Digital’s AI solution is designed to interpret client-specific project data, providing tailored responses rather than generic answers. This ensures clients receive accurate and relevant information at all times.

Pioneering AI in Brighton’s Business Community

As a Brighton-based agency, Mr Digital is proud to be at the forefront of technological innovation in the city’s vibrant business community. This investment underscores the agency’s dedication to leveraging technology to deliver meaningful value to its clients, setting a new standard for digital marketing agencies.

Mr Digital’s AI live chat system is expected to launch in April 2025 and the company is already planning future enhancements to further personalise and optimise the experience.