Wed 21 / 08 / 24
Boosting Organic Search for a Garden Room Building Company
Client
Vivid Green is a garden room building company, dedicated to providing high-quality, bespoke garden room solutions for various needs. They wanted to boost their online presence through organic search.
Scope
- Visibility Study
- SEO Optimisation
- Website Restructuring
- New Website Development
- Content Optimisation
- Custom Image Creation
The Brief
Vivid Green wanted to increase their online presence by improving their organic search results. They recognised the importance of a user-friendly, mobile design, especially since 70% of their website traffic was coming in on mobile. The goal was to make key pages competitive in search to generate more qualified leads, and enhance overall brand awareness.
Boosting Organic Search for a Garden Room Building Company
Pipeline Digital got to work on an in-depth strategy to transform Vivid Green’s online presence:
- Visibility Study and Competitor Analysis: A detailed visibility study was done to assess the current state of Vivid Green’s website and identify areas for improvement. This included competitor analysis to help pinpoint strengths and weaknesses, enabling a targeted approach.
- Page Optimisation and Restructuring: The Key Low-performing pages were optimised for better organic search rankings and the overall website was restructured from a “wide website” to a “long website” making it more streamlined to enhance SEO and user experience on mobile devices.
- New Website Development: A modern, mobile-friendly website was built with SEO best practices in mind. This ensured that Vivid Green’s website was easy to access and navigate across various devices, particularly mobile.
- Content Optimisation and Custom Images: Engaging and informative content was re-organised onto longer anchored pages to provide value to visitors and align with what they were searching for. Custom images were created to visually showcase Vivid Green’s offerings, increasing the overall aesthetic and user engagement.
The Results
- Improved Organic Search Rankings: After an initial trial on the old website, we rewrote the key pages and they saw a significant positive search position change. It was this trial that made us decide to restructure the entire website to meet best practices.
- Enhanced User Experience: The new website provided a seamless and engaging experience for visitors, leading to increased time on-site and improved lead generation.
- Boosted Mobile Performance: The mobile design has ensured optimal UX performance and reduced page navigation to mainly scroll, catering to the majority of Vivid Green’s audience.
- Increased Brand Visibility: The clean website design and custom images helped match Vivid Green’s brand position of a high-end product to attract the correct audience.
Conclusion
This is a large step forward enabling Vivid Green to rapidly deploy new landing pages for new audiences, and minimise the the sideways nature of the old website transforming their online presence. The new website now performs better on mobile and has laid a solid foundation for future growth and success in the competitive garden room market.
Check out their website here: https://vividgreen.co.uk/
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