LinkedIn is one of those things that we all know we should be doing more of. It’s a powerful platform for building your personal brand and driving business growth – but only if you know how to use it effectively.  

If you have a neglected LinkedIn profile that you dip in and out of, but want to do more with it, this session is for you.  

James Armstrong, Creative Director at Social Firefly, will join us at PLATF9RM on 22 July to show you how to create posts that resonate, refine a LinkedIn content strategy and maximise your reach through organic tactics. 

We’ll explore the key elements of high-performing LinkedIn content, from crafting compelling posts to leveraging platform features like LinkedIn Articles and Polls covering: 

• How to structure LinkedIn posts for maximum reach and engagement  

• Best practices for personal and company pages – and how to use them together  

• Leveraging employee advocacy to amplify content  

• Understanding LinkedIn’s algorithm and content types  

• Engagement strategies to grow your audience 

• Using LinkedIn strategically to support brand awareness and business objectives  
  
  Whether you’re a marketer that wants to take their profile to the next level, or a business owner who wants to dust off your LinkedIn profile and start using it more consistently and effectively – come along to learn how to increase your visibility, build a strong brand position, and create more meaningful connections that can lead to new business, partnership or recruitment opportunities.  
  

About James Armstrong  

James is a social media expert with years of experience training marketers, communicators and business owners on everything social media – from paid advertising to the psychology of scroll-stopping content. He’s Creative Director (and Co-owner) of Social Firefly, a fun and friendly team of seven based in Brighton.  

FAQs

What's the refund policy? Places are limited, and events are usually oversubscribed. Please give two working days’ notice via email for a refund* or you’ll be required to pay for your place in full.

*Eventbrite booking fees are non-refundable unless the event is cancelled or there are duplicate charges.

Can I attend if I am not a member of the Chamber? If you have never been a member of the Chamber you can book and join as a guest at two of our events (just one Chamber Breakfast). After this, you will need to join the Chamber to enjoy the benefits of membership. If you'd like to join the Chamber you can find out more on our website.

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