Workshop Series Overview

This is the third in series of 5 workshops taking place this year with workshop four in April; this series of engaging workshops is designed to equip business professionals with the tools and insights needed to thrive in today's competitive landscape.

After completing the five workshops, participants will possess practical tools and insights for avoiding common business pitfalls, strategically positioning their business and engaging customers effectively. You will be equipped to adapt to market needs, leverage emotional intelligence in marketing, and drive your business beyond inertia to achieve sustained success.

Agenda - Workshop 3: Find Your Market: How to Position Your Business for Maximum Visibility and Profit

• Purpose: Learn how to place your business in the market so that more customers notice and choose you.
• Goal: Discover techniques to make your business stand out to the right customers, increasing your sales and profits.
• Length: 40 minutes presentation and 20 minutes questions.

In April will be Workshop 4 : People Buy Emotions, Not Products: Connect Better Using Emotions in Marketing.

Workshop 5 will be in spring/ summer.

About the Speaker

Alessandro Calzolari is a seasoned expert in Marketing and Consumer Psychology Consulting. Consumer psychology studies why people buy things they like. Alessandro uses emotional intelligence (EQ) to improve how businesses communicate with their customers, helping to build stronger customer loyalty and engagement. He combines the latest psychological insights with effective marketing strategies, enhancing client relationships and business growth. His methods focus on truly understanding and meeting the needs and challenges of the target audience. Passionate about the power of emotional intelligence in marketing, Alessandro demonstrates how it can revolutionise marketing strategies and boost client satisfaction, turning customers into strong supporters of the brand.

Alessandro can assist you with:

• Learning what is essential to connect with your audience through marketing that they can relate to.
• Attracting higher-quality clients.
• Establishing a unique and unmatched position in your industry.

This is an in-person event at BIPC Sussex, 1st floor of Jubilee Library, Brighton.

Following the event, the BIPC will send you a feedback form which we would be grateful if you could complete to allow us to monitor the success of our events.