This workshop offers techniques for managing change within the hospitality industry, whether you're at the helm of a pub, cafe or restaurant. Led by economist Stephen Logue, an award-winning restaurant owner, marketeer, consultant and author, this workshop offers techniques for managing change within the hospitality industry; whether you're at the helm of a pub, cafe or restaurant, this hour and a half workshop will have valuable insights and tools for you.

Agenda

The content focuses attention on the 4Ps of Hospitality Marketing & Operations;

• P 1: People - Who are your customers? What do they want? How engaging your staff with this makes service better and will keep them motivated and loyal.
• P 2: Product – a systematic approach to innovation and profitable product development.
• P 3: Price- mistakes people make in their presentation and how to increase your menu appeal and value for money ratings.
• P4: Promotion – review your website, add loyalty programmes, annual promotions to attract and retain, optimise customer reviews, social media tactics.

Structure: 90 minutes

60 min workshop

10 min break

30 min networking session

About the Speaker

Stephen Logue is a business economist and a Fellow of the Chartered Institute of Marketing. He started his career in marketing with brands like Ski and McVities, running well known household brands and taking responsibility for new product development where he launched 15 new products, some of which won awards.

He was appointed marketing director of Grand Met’s 600 restaurants where he was fortunate enough to win the first Caterer & Hotelkeeper award for the top group marketing campaign.

His market research-led consultancy, Business Blueprints, based in Brighton from 1989 to 2022, advised major organisations in the hospitality industry like JD Wetherspoons, Greene King and Allied Bakeries among others.

In his own right, he owned and operated 15 catering concepts ranging from Sandwich/coffee bars to Greek themed restaurants.

He latterly owned the Old Bank in Kemptown from 2010, rated No. 1 for steaks & ribs, until he sold it last year to concentrate on his new coaching enterprise, The Restaurant Guru.

He says; “ I am passionate about inspiring and empowering others to create memorable dining experiences for their customers so that they can make more money, save time and have less stress"

This is an in-person workshop at BIPC, 1st floor of Jubilee Library, Brighton.