One of the most powerful tools I use in my work is Gay Hendrick’s idea of the Zone of Genius. When you put this together with the idea that you can pivot your business to ensure that you’re always doing the work you love, the work only you can do and find ways to say no or outsource the rest…then big things can happen.

I use the Zone of Genius in the foundations of my Productise Your Expertise programme, and in every group, I see how this can rock the world for participants. In a good way, of course. What I notice is that when you go back into the idea of the Zone of Genius again and again, you get more and more out of it.

In this workshop, we’ll dig into the idea of the Zone of Genius more deeply and push our understanding of what makes us as individuals feel alive and aware in our work. And then, we’ll map this into the changes we need to make in our businesses, including uncovering the opportunities to pivot to products.

Find out more about the Zone of Genius here and book a place on the free workshop on Thursday 24th April here.