PR is incredibly helpful for entrepreneurs and small business owners as it allows you to reach a potentially huge audience of ideal customers and clients with just a few pieces of content.

This could be an interview on a podcast, sharing your expert comments in articles, or writing a full article about your journey or your expertise.

When you're featured in the press, you're tapping into a ready-made audience and inviting them to learn from you and find out more about you. It's also more impactful than a social media post as you're reaching more people.

Business owners overlook PR because they don't really know what it is - and for good reason as it's had to adapt and evolve so much over the years.

PR is often portrayed as something that's only available to big brands, gurus or multi six and seven figure business owners, yet all journalists want is to connect their readers to people who can truly help them, regardless of their income, certificates, gender or socio-economic background.

In this Power Hour Laura Perkes, Founder of PR With Perkes, will cover:

• Breaking down perceptions of what PR is, what it does and who it's for.
• Showing you how PR works and how it can be achieved in just 1-2 hours per week.
• The three simple steps that will help you get started.

About Laura & PR With Perkes

Sick to death of supporting brands she didn’t give a sh*t about (and realising the impact this was having on her reputation), Laura left London-Agency life in 2013 to launch her freelance PR business and work with innovative, purpose-driven, diverse business owners that lit a fire in her belly.

At the start of the Pandemic, Laura expanded into a "non-agency", working with highly skilled PR industry specialists to deliver impactful outcomes for clients.

This also gave Laura the space she needed to create online and group training programmes for solopreneurs and bootstrapped business owners (and write an Amazon bestselling book!)

Website: prwithperkes.com

LinkedIn: Laura Perks

Instagram: @prwithperks

What's the format of the event?

The event will last for 1 hour and 15 minutes, with rough timings as follows:

• 10 mins – Welcome & Settling In
• 30 mins – Presentation
• 30 mins – Discussion / Q&A
• 5 mins – Announcements & Event Close

If you have any additional accessibility requirements or any questions in advance of the event, please email alice@joyfullydifferent.co

All our past workshop recordings are available to Joyfully Different members within our community platform. If you cannot attend live and would like the recording after the event, please email hello@joyfullydifferent.co

About Joyfully Different

We’re a UK-wide, online business support community and learning hub for neurodivergent business owners and freelancers.

We believe self-diagnosis is completely valid – we aim to support everyone who needs us.

Want to find out more about our mission and join our community? Head on over to joyfullydifferent.co

As a member you can join our online events for FREE and get 50% off our in-person events.

You'll also get your 1st month FREE too.