Marketing plans come in various forms but they all provide a guide to the marketing efforts of a business over a set period of time, covering strategy and tactical activities.

In this session, Rachael Dines, founder of Shake It Up Creative will take you through the core elements that form a concise marketing plan:

• Being clear on your goals
• Finding your target audience
• What are their challenges?
• Crafting your message
• Building a marketing funnel
• Identifying your target audience

About Rachael

Rachael has over 20 years marketing experience covering both in-house and agency-side roles across the three core business segments. She is skilled in digital and traditional marketing, PR, copywriting and search engine optimisation, often speaking at events and holding advisory roles on various funded and regional support programmes. She has also been the recipient of a UKTI Marketing Scholarship which took her to Chicago to study B2B Marketing. Rachael has previously featured on BBC Radio Sussex and the LBC Radio Clive Bull Business Show.

This webinar will be held on Zoom. Once you've registered, you will receive the joining instructions the day before the event.

Following the event, the BIPC will send you a feedback form which we would be grateful if you could complete to allow us to monitor the success of our events.