Sussex company Makemedia represent UK at the launch of GREAT Britain campaign in Melbourne

Chamber members Makemedia recently represented UK companiesat the launch of the GREAT Britain campaign in Melbourne, showing the 3D Stadium Explorer platform and other 3D simulation technology, such as an educational project for East Sussex County Council and the Wearmouth and Jarrow historical simulation. Makemedia capped of a great evening by signing a deal on the night with local Australian company Training Systems Australia!

The GREAT Britain campaign was launched to promote British tourism and businesses abroad to support the economic recovery and to capitalise on  events such as the Olympics, Paralympics and the Diamond Jubilee which the UK is looking forward to in 2012, . The Minister of Sport and Olympics Hugh Robertson MP hosted the event, which attracted over 200 guests including Alderman Dave Wootten, the Lord Mayor of London, and the High Commissioner for Australia. Attendees also included Formula One stars: Sir Jackie Stewart, Williams CEO Alex Burns, Mercedes Benz champion Damon Hill, Mercedes Benz F1 CEO Nick Fry and current driver for Lotus Jerome D’Ambrosio.

The Prime Minister has issued a national challenge to raise the number of SMEs exporting from the current level of one in five, to the European average of one in four, by 2020. The trend for British exports is positive with an increase by 10% in each of the last two years.

Robin Scott, MD of Makemedia said, "Export business has been very important for the growth of Makemedia and we are now exporting our services all over the world. Signing a contract with Training Systems Australia means a lot to our business, as we are looking forward to growing our current exports to the Australian market, a market which has remained relatively stable during these difficult times. We are really proud to be showcasing Sussex’s digital talent across the world and at the GREAT Britain launch, and it was also a great opportunity for me to meet some of my racing heroes!”

Left to right: Paul Madden the British High Commissioner to Australia, Alderman David Wootton the Lord Mayor of London, Robin Scott Managing Director of Makemedia, Julie Weatherhead of Training Systems Australia and Hugh Robertson MP the British Minister of Sport and Olympics. 

If you want to contribute to the Chamber blog, contact us on hannah@brightonchamber.co.uk