Grow your business – make the most of the media

Half-day workshop on how to raise your profile, making the most of media opportunities thrown up by your work, background and expertise.

Special offer for BHCC members - £65. (Normal price for workshop - £90) 
 
The workshop will help you to:

•    Understand how journalists work and what makes ‘news’ or a ‘feature’.  
•    Spot a ‘story’ in your business, background or expertise.
•    Find a ‘hook’ and a ‘peg’: why should journalists write about you – and why now?
•    Get the timing right: when to tell the media you have a ‘story’ and meeting deadlines.
•    Decide what to put in a press release: headlines, quotes, case studies, facts etc.
•    Write some copy: make a start on your own press release or feature for your website.
•    Prepare for an interview: conquer those nerves and be memorable for the right reasons.
•    Do a quick interview: tell your story in a hundred seconds…and then ten!

The course also includes:

•    Tips sheets on how to generate ideas, write copy and prepare for an interview.  
•    A sandwich lunch.

Dates:
Monday 12th March 2012 – 9.30am – 2.00pm
Tuesday 20th March 2012 – 9.30am – 2.00pm

Numbers: 6-8 people per workshop. 

Venue: The Chamber Rooms, Brighton and Hove Chamber of Commerce, 115a Church Road, Hove, East Sussex.

Contact:Miranda Birch at miranda.birch@yahoo.com

The trainer: Miranda Birch is a freelance journalist, media trainer and PR consultant, with varied writing, production and promotion experience on BBC Radio 4, BBC 7 and BBC Local Radio.
Her background includes fourteen years on BBC national radio, producing BBC Radio 4 programmes such as Desert Island Discs and Woman's Hour, where she launched the year-long ‘Women in Business 2011’ series.  A new series is starting in spring 2012.   Miranda was also one of three managers who created and launched the children’s output on the digital network BBC 7, promoting it through its website and through national competitions and workshops.  Miranda is also an award-winning reporter who has produced and presented a range of output on BBC Local Radio in the south of England, including news bulletins, a live daily consumer programme and MP phone-ins.  Her training experience includes coaching presenters and regular contributors on BBC 7 and BBC Local Radio, and she is also a visiting university lecturer, specialising in broadcast journalism.   
She now uses her wealth of experience to help organisations to make the most of the media and to stand out online, on air and in print.

If you want to contribute to the Chamber blog, contact us on hannah@brightonchamber.co.uk