The business book is the ultimate business card

The business book is the ultimate business card

This inspiring Brighton Summit session was hosted by Steve Bustin, Sue Richardson and Adrian Swinscoe, all authors of their own business books.

The session took a different spin compared to the rest of the day, as it was more of an open discussion between the three hosts. They shared good communication chemistry and flowed with the questions exchanged between them and the audience.

Adrian describes his success for publishing his book as a personal aspiration and achievement. Writing for him is thinking outloud in public. Making sure he’s satisfied with his book is a priority. If he’s not proud of it, then how can someone else be proud of it?

Steve’s book hasn’t actually been published as of today. It is being published on Monday 17^th of October. He wrote it in a week in July. “It happened very suddenly” joked Steve as he held his book up. One tip he shared with us was white noise. He found a track of a mix of white noise and rain which completely pushed him into focus and blocked out everything around him. He’s about to work on his second book on PR in November, which is set to be published in spring.

There are two types of people who write business books. There’s the first category in which people think it will take them somewhere, and the second is because it helps them on their journey. A suprising point made is that you don’t make money of the book. You make money of what happens because of the book.

Do you write a regular niche blog? Turn all your blogs into a book.

Struggling to get your book to the shelves? Get help. Don’t do it alone. Yes you and the page is a 1-1 relationship, but the rest of the process needs involvement from others. The book industry is a lot like the music industry. You can be fresh talent found by a publishing agency and make it, or you can gig constantly and build your own following yourselves.

How do you write? Don’t think about it, write exactly as you talk. It’s natural and brings out your personality. You can also use a Dictaphone – if you’re stuck on your next sentence, speak into your phone to get the feel back. Saying that, Sue mentioned that everyone has their own style. For instance, Sue structures her work first, and the rest comes that bit easier for her.

All three of them shared the feeling of ‘weirdness’ in having their own book published. “My little baby is now in the word” Steve mentioned.

Live blogging by Jake Wharton, Marketing Assistant of IT support business Computer-eyez

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