BRIGHTON FASHION WEEK 2012, 30 May - 3 June

No deck chairs, never mind the pier, pebbles be damned!    
… Embrace the sublime, the surreal, and the subversive...
 
Preparations for Brighton Fashion Week 2012 are in full swing as we speak, and it promises to be a legendary five-day fashion extravaganza showcasing men’s and women’s apparel, accessories, beauty and grooming products presented in a way that only Brighton can – as an individualistic and socially conscious spectacle with an endearingly gritty, laid-back charm.
 
WHY BRIGHTON ROCKS     
Brighton revels in its reputation as a hub of individualism and a haven to the underground. It's a cosmopolitan, forward-thinking, and socially aware enclave for kindred spirits of the counter culture. This is reflected in its avant-garde sensibility towards arts, lifestyle, music, politics, and social issues. Having said that, Brighton is also home to some of the most dedicated, hard-working, and talented creative types in the UK. Toss a pebble in any direction and you’re bound to hit an artist, or a designer, or a musician right upside the head! They are so dedicated and focused on their art and success, they don’t even see that pebble coming, or feel it bounce off their noggin.
 
EVENT SCHEDULE
 
BFW 2012 Launch Party      
Monday, 28th May, by invitation only
This opening night gala will see you delightfully entertained Brighton-style, by a brew of art installations, live performances, and music to give you a taste of what’s in store for the rest of the week.
 
Brighton Frocks Catwalk Show     
Thursday, 30th May    
All Saints Church, Hove
The traditional delineation of fashion will come into question with this off-the-wall journey through the unconventional collections of alternative and costume designers whose wickedly wild and wonderfully weird creations are showcased on a unique, yet prestigious platform to a tailor-made audience.
 
The Zeitgeist Catwalk Show (Associate Sponsor - iCrossing)
www.icrossing.co.uk
Friday, 31st May    
All Saints Church, Hove
Featuring an astonishing selection of innovative and contemporary designs that infuse stylish sophistication, elegant lines, immaculate tailoring and luxurious fabrics with pioneering style aesthetics. The pinnacle event of BFW 2012, the show will be packed with an exciting array of cutting edge designers.
 
The Photocopy Club (does fashion)     
Friday, 1st June    
Create Studios, Brighton
The Photocopy Club does Brighton Fashion Week! The Photocopy Club is the new contemporary photography exhibition based in Brighton and London. The Photocopy Club’s aim is to get photography off the internet and back into print. Photographs that have been printed by each photographer using a photocopier are sent in from all over the world.
 
The Ready to Wear Show(Sponsored by Business Cash Advanced)
www.businesscashadvance.co.uk
Saturday 2nd June & Sunday 3rd June    
Brighton Corn Exchange
Hosted by Joey Bevan of Britain’s Next Top Model, the Ready to Wear Show will continue to feature men’s and women’s boutique, high street, and vintage clothing and accessories produced by established, independent, and new designers and stockists. However this year, in conjunction with a series of spectacular catwalk shows and exhibitions, BFW will feature stimulating interactive fashion and beauty experiences including hair and make-up demonstrations and tutorials, titillating displays of sumptuous grooming products, styling workshops, and industry networking resources. BFW 2012 will provide unprecedented opportunities for the public to nourish their body, mind, soul, wardrobe, and business aspirations.
 
Installations and Presentations     
28th May - 3rd June    
BFW provide a listing of off-site (eg: artist studios, boutiques, venues) fashion events happening throughout the Brighton area in the official Brighton Fashion Week 2012 brochure.
 
Closing Party     
Sunday, 3rd June, by invitation only
 
BFW ALUMNI     
A gateway to the international fashion and beauty industries, Brighton Fashion Week, teamed with b.lateral as their creative partner, serves as a platform to encourage, nurture, and showcase the diverse and innovative aesthetics of new, emerging, and established designers and stockists who are on the cusp of breaking big in the industry. Because of its growing popularity and well earned clout in the industry, showing at Brighton Fashion Week provides ample opportunities for international exposure.
 
Edward  Finney – headliner, BFW 2011
As the headline show for Brighton Fashion Week 2011, Hertfordshire born designer Edward Finney’s techniques and perfection for design were mastered through his experiences with the likes of Alexander McQueen, Chittlebourough & Morgan of Savile Row and four years as Assistant Designer for John Galliano in Paris. He has gained international press from Vogue, Elle, Grazia and VSMagazine. His collection has been requested by Rankin and for shoots with Lily Cole.
 
Jess Eaton – Roadkill Couture, BFW 2011   
Jess Eaton is a designer, make-up artist, sculptor and photographer with a brilliant and diverse oeuvre. Her BFW 2011 show Roadkill Couture, which takes animals that have died of natural causes or have been killed for food or pests and transforms them into elegant and glamorous garments, has garnered her much media attention and industry accolades. She has recently been named ‘Label of the Day’ by DASH Magazine.
 
Masato – BFW 2011     
Masato Jones has developed his talent through working with Giles Deacon, Kate Halfpenny and Kinder Agguguni. Masato was approached by Ghost, who saw his show ‘With Love’ at BFW 2011, and he has since begun to develop a collection for them. He has also dressed the likes of Kelly Rowland and other X-Factor stars.
 
For more information, high/low res images or press passes please contact:
 
Delia Chandler  
PR Manager  
Brighton Fashion Week  
t :   (+44) 7889 771 139  
w :  www.brightonfashionweek.com
Follow them on twitter: @BFW2012
Facebook: www.facebook.com/BrightonFashionWeek