Animated Explainer Videos

 

In case you haven’t heard, explainer videos have fast become one of the most crucial modern marketing tools for any business attempting to effectively showcase what they do and who they are. Whilst animation used to be the preserve of children’s media, it is now being used in exciting and revolutionary new ways as a part of the next generation of infographics. Animated explainer videos can showcase data and information in an easily digestible and engaging format, and can simply illustrate large amounts of content. These effective videos simply explain to your audience how to use your product or service in a fun visual manner, and as videos have been proven to be more efficient at delivering information and more memorable than the written word, it would take centre stage on your website.  

 

Without the need for gimmicks or bells and whistles these videos can give you an increase conversions, greater user engagement and further customer satisfaction. Did you know that 85% of people are more likely to buy your product if they see it in an explainer video? In helping you connect with prospective customers, they can be as useful for start ups as for corporations, and can help to solidify your brand’s reputation as both engaging and accessible. Google rank businesses based on how long people spend on your website and an explainer video is an invaluable tool for keeping people viewing, which in turn keeps you high up the search engine rankings. People retain far more of what they see than what they hear and so animated infographics are an invaluable promotional resource; they encourage word-of-mouth recommendations and are easily shareable. On top of this, because you can check how many people have viewed your explainer video, having one can help you to keep track of potential customer interest in your product or service. 

 

Animation is a fun, memorable way of bringing infographics to life and can help to make your product or service appear as interesting and exciting. Visualized information can really help to break down potentially complex material and can increase customer awareness of relevant statistics that they might otherwise ignore. Static infographics have become stale in recent times, but an animated explainer video is sure to make you stand out from the crowd. A well produced animated explainer video with engaging visuals and a killer script is by far the most effective way to market your business in today’s Internet age. Easily digestible, fun and unique videos are the future, and Dragonfly is here to help you with yours! Here's an example of an explainer video that we did for Imperial College Business School.