5 ways to up your social media marketing!

 

 

Developing an online presence is essential in today’s business world. The digital world is currently dominated by social media and with so much going on across

social media platforms it can be daunting.  

 

Whilst social networks are accessible to all and it’s not difficult to boost a Facebook post, there’s a big difference between doing something that’s just ‘OK’ and doing something great that brings real business results. Without consideration of the content you are sharing online, how this reflects your business and clear goals of what you want to achieve from social media, you may find your efforts are wasted.

 

It’s a misconception that social media for business is free. Your time is valuable and if you’re going to spend a few hours per week on social media marketing, you should be confident that it is time well spent. 

 

1.Set clear goals: Putting a strategy together will ensure that you’ve covered all the bases and this has to start with at least 2 or 3 clear goals. You may want to increase website traffic from social networks by 10% or create 20 new business leads per month via a Facebook advert - whatever it is, keep these goals in mind throughout all your activity.

2.Talk to your customers/clients; imagine you are talking to them offline and your language will be more engaging online. Think about their interests and circumstances and understand where you can add value. Write as if you are speaking to one person rather than a roomful.

3.Rule of Thirds: Let this simple rule guide your time online to maximise engagement and network growth. ⅓ = Publish your own content (some planned ahead but also allow for real-time content too). ⅓ =  Curate and share others content. ⅓ = Be social and interact with your networks.

4.Utilise the tools available: there are a lot of useful, free tools that can help with social media management. Try Buffer or Hootsuite for scheduling content, Tweetdeck for monitoring and Canva for creating beautiful graphics. There are many others but these are some highly recommended ones to save you time and improve your marketing for no expense.

5.Measure your performance: the objectives you set will determine which metrics you measure. If you’re aiming to increase website traffic, track social media referrals in Google Analytics. If you’re hoping to increase engagement with your audience, track content engagement metrics. There is a lot of data available but don’t get bogged down - just track what’s important so you know if your efforts are working.

 

These steps should really help get you on the right track. To learn more or really improve, come to one of our workshops for small businesses this March. 

 

To aid businesses, our focused workshops help you understand social media and optimise your digital marketing. Highly engaging and business orientated, these workshops give us the opportunity to work directly with you on your social media development.  

 

By identifying key stages involved in creating a business presence online, we have tailored courses to meet the needs of a business.  Our courses will have you creating strategies, planning content and getting your head around Facebook advertising. These half day workshops covering different social media topics allow you to decide which areas you need help in so you can pick the courses best suited to you. Alternatively join us for all three courses this month and you’ll be winning online in no time!

 

There’s so much to learn about social media for business and we appreciate it can be hard to know where to start. That’s why we’ve broken down our training courses into modules; a variety of small group workshops and training courses to help you learn at a pace that works for you and suits your budget. Take the social media courses that are relevant to you and your business and build up your skill and knowledge gradually.

 

Take a look at the courses on offer and contact us if you’ve got any questions about which courses are right for you. We also deliver tailored, in-house training and consultancy packages for businesses – please get in touch to find out more.

 

 

Learn how to develop a simple social media strategy for your business. By breaking down the confusing world of social media, we’ll give you clarity on what you can achieve, how to approach it and get you moving in the right direction. With a clear goal in sight, your social media activity will be optimised and your team will be focused and results driven. Read more about this course here.

 

Learn what to share on social and why. Your business is unique and we’ll help you develop a content plan to position your business in the market, delight your customers and appeal to new ones. You’ll learn how to create great content, where to find new ideas, how to organise it all and which tools can help you automate and manage social media. Read more about this course here.

 

Facebook Advertising isn’t really optional for businesses anymore but, whilst it’s simple to boost a post, it’s hard to optimise adverts to get great results. There are several different types of Facebook advert available and we’ll show you how to select the appropriate ones for your marketing objectives and then plan, structure and set up advertising campaigns to help you get the results you need. Read more about this course here.

 

Don't hesitate to get in touch if you've any questions about which course is suitable for you or to enquire about future dates.