5 types of video that you can make to boost business

 

 

Video is a hot word for marketers at the moment and there’s good reason why. It can help to increase awareness of your brand, inform clients about yourself and your products and is great for your SEO. 

 

The marketing climate around us is becoming increasingly video focussed, with video expected to account for 69% of consumer traffic by 2017. It’s not just the B2C market that can be taking advantage of this medium, with 73% of B2B marketers saying that video positively impacts marketing ROI.

 

The 71% of companies planning to increase video marketing budget shows that it really is working for them and, with over half of companies already using video, are you risking falling behind if you aren’t doing the same?

 

So it’s time to get the camera out. But where to start? Here are 5 ideas for videos to kick off your content strategy.

 

 

The top two reasons people say they share content is because it is informational or because it is entertaining. So how about making your video a bit of both by completing a fun challenge that shows off your product, service or ethos? 

 

Working with Active Sussex on the This Girl Can Campaign, we produced a series of videos showing local ambassador Tess taking on new sports. Tess only learnt to swim last year so her fear of the deep water here is very real but she worked hard and achieved something amazing. 

 

#ThisGirlCan: Tess tries...Synchronised Swimming

 

Demos are great for both potential customers who want to see the product in use and if it really works and for customers who have already purchased and may need a little direction; therefore not only potentially boosting your sales but also reducing time spent on recurring customer service enquiries. 

 

This demo shows the Split Ender Pro, a new product stocked exclusively by leading hair and beauty wholesaler Capital. Hairdressers could see for themselves that the product was kind to hair, effective and the video created a peak of excitement on the Capital Facebook group. 

 

Split Ender Pro UK Demo

 

Just like you have case studies of your projects on your website, this can work really well in a video too. It’s not quite a promo video, not quite a testimonial but it does show off your skills and services with a real life example, giving your potential client an understanding of how you work and chance to see the results for themselves. 

 

This case study shows Sarah Dare’s work on a retail marketing campaign for Revamp. I like to call this one Project Pingu. 

 

Revamp Window Display Launch

 

Even easier, why not film a client testimonial? This is really easy to shoot if you have a willing participant, you could even film it on a decent quality camera phone if you wanted to do it yourself. Testimonials are ideal for that spot in the sales process where your customer knows what you do and how it can help them but needs that final push to win the contract. What could be more persuasive than the glowing adoration of a happy customer?

 

This testimonial for DabApps shares the award-winning Caroline Oldham’s personal story and inspiring journey of setting up an international app to help anyone with specific dietary needs find somewhere to eat. 

 

DabApps - Biteappy testimonial

 

You know what’s really good for your SEO? Regular content. A vlog could be very beneficial to your content strategy and is a great way to engage and inform your audience, whilst building a personal connection. Show that potential client that you are the kind of person they will want to invest their time in, as well as their money.

 

Here I worked with personal trainer Paul Cowland to follow his 12 week body transformation on the Amazing 12 program. The series gives insight into the program, how it feels to do it and aspects such as nutrition and rest. It makes the unknown a little less scary. The course would be seen as a considerable amount of investment for some clients so this way they can literally see that it delivers results. 

 

What is The Amazing 12 body transformation?